Princess Czarina A. Padilla

Lt.17 Blk.93 Zn.5 Adela St. Brgy. Rizal Makati City




Date of Birth:     January 8, 1988

Place of Birth:    Iba, Zambales

Language:         English and Filipino

Civil Status:       Single

Blood Type:       B

SSS No.:            34-1610652-4

TIN:                 414136757000

PhilHealth:         010512248662

Religion:            Roman Catholic





School Attended Inclusive Year Degree Obtain
AMA Computer College S.Y. 2004 – 2009 B.S. Computer Science
Pateros Catholic School S.Y. 2000 – 2004 Secondary
St. Cecilia’s Academy S.Y. 1994 – 2000 Primary




Reporting, Analysis, and etc.

  • Site Audit
  • Keyword Research
  • Daily Execution Report
  • Creating report on Traffic vs. Revenue
  • Creating report on Year vs. Year report
  • Conducting website analysis
  • Creating Daily Execution Report
  • Creating Social Media Execution Report
  • Data Gathering


Off Page SEO

  • Link Building
    • Forum Posting (Moderator in 2 Forums)
    • Social Bookmarking
    • Blog Commenting
    • Answer Sites
    • Classified Ads
    • Blogging
      • Blogger
      • WordPress
      • Tumblr
      • Posterous
      • Edublogs

Social Media

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • And more


On Page SEO

  • Using Google Analytics and installing the code
  • Using Google Webmaster Tools and installing the code
  • Sitemap Creation
  • Site Analysis
  • Keyword Research
  • Inserting Meta Data
  • Article Writing
  • Content Writing
  • Promotional Ads Writing
  • Website and Blog Designing (HTML, CSS, and Javascript) and using:
    • Dreamweaver
    • Notepad
    • Notepad++


Knowledge in using Microsoft Office (Word, Excel, PowerPoint, Access)

Knowledge in using OpenOffice

Moderate in PC Troubleshooting

Use of different kinds of image editing tools:

  • Photoshop
  • Fireworks
  • Paint
  • Pixlr (online)
  • Picnik (online)




Company:         Construction Workers Solitary Inc. (CWSI)

Address:           Pasig City

Position:            IT Trainee

Date Employed: 2006

Duties and Responsibilities:

Getting familiar in PC Troubleshooting and assisting the Computer Technician in his tasks. Repairing computers for staffs, assisting staffs in using a software or program.


Company:         Winsource Solutions

Address:           14th floor Cybergate Tower Boni, Mandaluyong City

Position:            OJT (MIT Dept.)

Date Employed: 2008

Duties and Responsibilities:

As a trainee in the MIT Dept., I assist my assigned team leader and make a program that will test every applicant skill and knowledge. Using their standard hard copy test papers, I need to develop a program that includes every portion of the test paper and that can be able to access throughout the company’s network. It also includes logging in and out depending on the purpose of the user.

It is divided into two portions where a user can either log in as an applicant or admin. If the user logged in as admin, the user has the ability to add, delete or modify any portion of the test. If logged in as an applicant, the user is redirected to the test page where the test has four portions. Every portions of the test has a time limit and if the applicant reached the time limit whether finished or not the program will automatically redirects user to the next portion of the test. After finishing the program, it is presented to the head of the department.


Company:         Stratvisions Inc.

Address:           1405 Centerpoint Bldg. Doňa Julia Vargas cor. Garnet Road, Ortigas Center, Pasig City

Position:            SEO II Specialist and Team Lead

Date Employed: February 2009 – July 2011

Duties and Responsibilities:

Doing different link building and promotional methods for a website to rank in the Top 3 Search Engines namely Google, Yahoo and Bing (formerly known as MSN Live). SEO’s tasks include Keyword Research, Competitor Analysis, Site Analysis, Link Building, Promotions and a lot more.

To make sure that the website will rank in search engines, I am responsible for making a site audit report. It should include the following analysis: Overall Site Analysis which includes site traffic, PageRank, Link Popularity, Error checking, Content Analysis and more, Competitor Analysis which includes checking competitors PR, Traffic, Link Popularity and Search Engine rank, and Keyword Research to make sure that keywords are properly used to maximize the client’s website potential and exposure.

After the keyword research, the keywords are distributed to proper pages. Keywords are inserted through the page use of meta tags (title meta tag, description meta tag and keywords meta tag). Different link building strategies are implemented after the page is integrated with the keywords. Link Building strategies may differ according to what niche the website is in or trying to focus in.

Aside from being an SEO, I also teach SEO trainees to make sure that they fully understand how to do the tasks. I provide simple test until their skills are fully developed.


Company:         360training.com

Address:           8th floor Netsquare Bldg. Bonifacio Global City, Taguig City

Position:            Senior SEO Specialist

Date Employed: August 22, 2011 – Present

Duties and Responsibilities:


– Audit content published for search engine optimization compliance

– Create detailed search engine optimization recommendations for assigned sites

– Implement strategies for attaining high rankings for relevant, high-volume search terms

– Staying on top of current SEO news, search engine feature changes, and algorithm shifts.

– Research, create and deliver a long-term SEO strategy for the channel that complies with best practice standards and will drive sustainable traffic.

– On-page optimization, including detailed site assessment and comprehensive recommendations.

– Off-page optimization, including development and acquisition.

– Website structure, page structure and internal linking structure.

– Advice on implementation and page code.

– Monitoring and reporting.

– Competitor and backlink analysis.

– Work to identify areas of opportunity and improvement.


Optimize 2 top portals/websites. On Page Optimization includes checking if the URLs are search-engine friendly, checking, editing and making the meta data and content. Doing keyword research on all the portals’ vertical/products and filtering keywords using Google Trends, Google Insights for Search, SEMrush, SEOmoz, Raventools, Google Keyword Tool and Google Adwords.

Knows how to use Issue & Project Tracking Software like JIRA. Creating JIRA tickets to employees’ responsible for the tasks that will be created and also do all the JIRA tickets assign to me. Responsible in making URLs and inputing it in the WebSphere Application Server.

Link building tasks like Blog Commenting, Social Bookmarking, Forum Posting, Article Submission, Press Release Submission, Posting to Web 2.0s (including blogging), Answer Site Posting, and Classified Ads Posting and posting on Social Media networks like Facebook, Twitter, Google+ and Pinterest. Also moderate three (2) forums: Business Advice Forums and Lifescircle.net with the username haleymcadams1.

Solely accountable in posting, editing and optimizing the official company blog, careerdev.com. Update it daily and optimize the articles posted. As much as possible, I need to QA it first before posting it. I also make sure that the URLs are custom and search-engine and reader-friendly. Providing a separate report on Social Media Execution tasks and sends it directly to the Ecommerce Manager.

Gathering Data and analyze it for better performance of the site, its products and our services. Reporting to SEO Manager about the data gathered. Provide Revenue vs. Traffic report every month and YOY (Year vs. Year) reports as needed by the SEO Manager. Reporting all tasks done in every Quarter and taking notes on the upcoming projects.


Optimized Blogs and Websites:




Title: Learn2Serve

Keyword: TABC Certification (Google:1)



Title: Career Development


URL: http://www.isocampus.com/

Title: ISOcampus

Keyword: ISO Training Online (Google:1)



Title: Industrial Institute

Keyword: Petro Chemical CE (Google:1)


Previous Sites:

URL: http://www.betterbettingonline.com/

Title: Better Betting Online

Keyword: Online Casino (Google: 27)


URL: http://www.onlinecasinoadmin.com/

Title: Online Casino Admin

Keyword: Online Casino (Google: 417)


URL: http://www.dcacpower.com/

Title: DC AC Power Inverters

Keyword: Power Inverter (Google: 1), Power Inverters (Google: 8)


URL: http://www.bluechemist.co.uk/

Title: Blue Chemist

Keyword: Kamagra (Google: 20)


URL: http://www.playcasino101.com/

Title: Play Casino 101

Keyword: Online Casino (Google: 58)


URL: http://www.onlinecasinolane.com/

Title: Online Casino Lane

Keyword: Online Casino (Google: n/a)


URL: http://www.onlinecasinoprime.com/

Title: Online Casino Prime

Keyword: Online Casino (Google: 749)


URL: http://www.onlinecasinopros.com/

Title: Online Casino Pros

Keyword: Online Casino


URL: http://bestpokerplayers.blogspot.com/

Title: Best Poker Players

Keyword: Best Poker Player (Google: 3), Top Poker Players (Google: 7)




Computer Assembly

AMA Computer College Makati                                         October 27, 2006


Gadget Innovations and School of Architecture

AMA Computer College Makati                                         November 23, 2006


            Manufacturing Solutions [ERP]

AMA Computer College Makati                                         November 23, 2006


            Java Skills Development                               

AMA Computer College Makati                                         November 23, 2006


            J2ME Basic Game Programming

AMA Computer College Makati                                         December 5, 2007


AutoCAD Tutorial

AMA Computer College Makati





College “Y” (YMCA)                                                   

AMA Computer College Makati                                                     Member


Junior Philippine Computer Society (JPCS)

AMA Computer College Makati                                                     Member




1st Honor

Grade 5

St. Cecilia’s Academy


Champion in Table Tennis

AMA Computer College – Makati


Champion in Table Tennis Doubles

AMA Computer College – Makati


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